TONI & LOU

Co - Founders of 'Book of Boobs'

Louise McKenna-Mayes (breast cancer patient) discovered that her story and experience of no access to imagery whilst trying to choose what type of breast reconstruction to have was not a one off. Digging deeper she found this was essentially the same for most women going through a mastectomy. Thinking of how she could change the status quo, the idea of the Book of Boobs was born. Together with Toni Ward (award winning photographer), the Book of Boobs showcases the beauty of the reconstructed form.

Contact us

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Lou is a working mother and entrepreneur who eats and breathes innovation and has worked in a diverse range of companies delivering large scale projects.



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After leaving a successful investment banking career behind Toni decided to tap into her creative side and change careers to become a photographer. She thrives on bringing to life images with a purpose and real emotional connection with her models.


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Lou is a podcast addict, fitness devotee, book worm who loves socialising, eating and being a mum to her brilliant three kids. 


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Growing up on four different continents, Toni has developed an appreciation and love of exploring different cultures, connecting to people and immersing herself in the countries she has lived in.